Aubrey Bergauer: Changing the Narrative

Run it Like a Business: Strategies to Unleash the Full Power and Profit of the Arts

The arts are a $763 billion sector whose 100,000+ organizations serve almost every county in the nation. Today they all seek to rebuild audiences, confront centuries of systemic discrimination, and regain relevance. And just because they are nonprofits, that doesn’t mean they shouldn’t make money. Data, research, and case studies from the for-profit sector show us a necessary and sustainable model, essential to revitalizing the critical economic engine and better serving the arts and its consumers.