Digital Marketing Coordinator

Position Description

The Digital Marketing Coordinator reports to the Director of Marketing, and assists in the organization’s marketing and communications efforts, including the production of digital advertising, and social media content specific to promotion of ticket sales, concert attendance, fundraising, education, community engagement programs, and other external relationships. A key responsibility of the Digital Marketing Coordinator is to assist in the planning of well-curated, highly-engaging, and shareable digital content.

A successful candidate will be organized and enthusiastic, with a strong customer service mentality. Skills in all aspects of social media management, graphic design, and short video creation are necessary for this position.

Primary Responsibilities

Digital Marketing

  • Create, publish, and maintain dynamic content on The Gilmore’s social media channels (YouTube, Facebook, Instagram, Twitter, etc.)
  • Maintain and update Gilmore website content
  • Write blogs
  • Create, publish and maintain digital advertising campaigns on Facebook, Instagram, Twitter, YouTube, etc. including developing audiences.
  • Track effectiveness of digital campaigns
  • Monitor social media content and engage with audience
  • Help develop and maintain an editorial calendar for all social media channels
  • Monitor all digital assets to make them consistent with the organization’s style guides, and branding elements
  • Produce and coordinate organization’s email campaigns
  • Update online event calendars for all upcoming events

Production And Design

  • Photo and video capture/editing for social media channels, including supplemental event photography.
  • Assist in livestream broadcasts and event photography
  • Organize all photography and videos to create the organization’s visual content
  • Design concert programs , for the Rising Stars Series
  • Additional Responsibilities

    • Research and acquire promotional material on artists presented at the biennial Festival, Piano Masters Series, and annual Rising Stars Series
    • Other duties as assigned

    Qualifications And Requirements

    • Bachelor’s degree in Marketing, Social Media, Public Relations, Journalism, Communications, or another communications field preferred
    • Minimum 3 years of professional experience in marketing, social media, public relations, and/or production & design.
    • Outstanding writing, editing, and proofing skills
    • High level of proficiency in Google Workspace, WordPress, Canva and Adobe Creative Suite (Illustrator, InDesign, Photoshop, and Premiere Pro), necessary;
    • Google Analytics and Tessitura, a plus
    • Skilled in time, organizational, and work-flow management with the ability to prioritize multiple overlapping projects and changing priorities
    • Knowledge of classical and jazz music, a plus
    • Ability to work effectively as part of a team
    • Video production experience (shooting and Premiere editing), strongly desired
    • Ability to maintain a positive and professional demeanor in a fast-paced work environment
    • Extra commitment during the biennial Festival and interim season concerts, including occasional evenings and weekends

    Pay

    This position is a full time, salaried position, and pay range is commensurate with experience and skill; between $38,000 — $42,000.

    The Gilmore also offers a competitive compensation package, including health insurance with employee contribution, life insurance, 401k plan, paid vacation, holidays and sick leave. Full salary with the benefits package would be between $52,000 — $58,000/year.

    Submit a resume, cover letter, references and salary requirements by email to:
    Mindy MacInnis, Director of Marketing mmacinnis@thegilmore.org

     

    Please include the following work samples with your application:

     

    1. Original writing sample or professional blog on a current topic in classical music
    2. Sample of work completed using Adobe Creative Suite software
    3. Sample of social media post
    4. Sample of video work (url)

    Applications will be accepted immediately and until the position is filled.

     

    The Gilmore believes in equal employment opportunities for everyone and does not discriminate against anyone on the basis of gender or gender identity; sexual orientation; race, color, ethnic or religious background; descent or nationality; physical or mental disability; marital status; age; height and weight; veteran status; genetic information; citizenship; or any other basis prohibited by law.

    All content © 2022 Irving S. Gilmore International Piano Festival